Why a Digital Welcome Book is a Must-Have for Modern Hoteliers

By Sarah Brown · June 16, 2025
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The traditional three-ring binder on the hotel room desk is a thing of the past. In today’s digital world, a mobile-friendly digital welcome book is an essential tool for any modern hotelier looking to enhance the guest experience.

What is a Digital Welcome Book?

A digital welcome book is a mobile-first web page or app that provides guests with all the information they need for their stay, right on their own device. It’s a central hub for property information, local recommendations, and direct communication.

Key Benefits of a Digital Welcome Book

  1. Enhanced Guest Experience: Guests have instant access to information like Wi-Fi passwords, property rules, and how to use the A/C, without having to call the front desk. You can also include curated local guides with your personal recommendations for restaurants, attractions, and activities.

  2. Time Savings for You and Your Staff: By answering common questions proactively, a digital welcome book can significantly reduce the number of repetitive inquiries your staff has to handle, freeing them up to focus on more impactful guest interactions.

  3. Increased Revenue Opportunities: A digital welcome book is the perfect platform for upselling. You can promote room service, late check-out, or partnerships with local tour operators directly to your guests at a time when they are most engaged.

  4. Eco-Friendly and Easy to Update: Unlike printed books, a digital guide can be updated instantly with no printing costs. This makes it easy to keep your information current and relevant.

What to Include in Your Digital Welcome Book

  • A personal welcome message
  • Check-in/check-out times and procedures
  • Wi-Fi network and password
  • Instructions for appliances (TV, coffee maker, etc.)
  • Property rules and policies
  • Your curated guide to local attractions and dining
  • Contact information for the front desk or property manager
  • Links to your social media pages